You may have noticed on your LinkedIn account analytics and dashboard pages, as well as the workspace analytics page, that Expandi displays your LinkedIn Social Selling Index. It is a social selling measurement tool that LinkedIn produced to help quantify the value of your social selling efforts.
Your SSI score is calculated based on 4 skill points:
Establish your professional brand (establish your brand) - this score can be increased by completing your profile on LinkedIn with the customer in mind and publishing meaningful posts on LinkedIn.
Find the right people - this score is higher if you're outreaching the right audience on LinkedIn and have a high acceptance/reply rate in your campaigns. You can find the right audience using various filters on LinkedIn, Sales Navigator, Recruiter Lite (Pro), or other lead lists available on Expandi.
Engage with insights - this score can be increased by engaging with your current LinkedIn connections and sharing conversation-worthy updates to create and grow relationships.
Build relationships - you will have a higher score here if you keep building new relationships, keep connecting and engaging with new people, and establish trust with decision-makers.
In general, the SSI score is a measure of how effective your social selling efforts are. Please see here what information LinkedIn provides regarding the SSI and why it matters.
What's important to know (keep in mind) is that Social selling leaders get better results:
They create 45% more opportunities than peers with lower SSI scores;
They are 51% more likely to reach quota;
78% of social sellers outsell peers who don’t use social media.
So, you want to aim to increase your SSI score, and you can see within each header how your profile can become more enticing to your leads.
Let's look at the Social Selling Index (SSI) of a LinkedIn account on Expandi and see what's going well on the account and what could be improved:
The LinkedIn profile in the example above has a total SSI score of 42%, showing moderate performance across the four main Social Selling Index categories.
The strongest areas are ‘Build relationships’ and ‘Find the right people,’ which suggests that the profile owner is effectively connecting with relevant professionals and maintaining meaningful interactions within their network. The ‘Establish your brand’ score also shows that the account has started building a recognizable professional presence and sharing value with its audience.
However, the weakest area is ‘Engage with insights.’ This indicates that the profile is not actively engaging enough with LinkedIn content - such as commenting on posts, sharing industry insights, or participating in discussions. Increasing activity in this category could help improve visibility, authority, and overall engagement on the platform.
To sum it up, while the profile demonstrates good networking and audience-targeting efforts, becoming more active in conversations and content engagement would help create a more balanced SSI score and strengthen the profile’s overall LinkedIn performance.
If you have any questions related to the SSI, please reach out to customer support!