Do you know that not all your messages can reach the recipients?
Some of them fail.
But no worries!
In this article I’ll explain in more detail:
Why messages can fail.
How to find contacts that didn’t receive your messages
How to identify the reasons why it happened
How to fix it
So why does it happen?
There are three types of reasons:
1. Something went wrong in the process of building the campaign (❗️The most popular reason)
2. Linkedin affects your campaign sending (❗️Happens sometimes)
3. You're faced with some technical issues that should be fixed (❗️Rare reason)
I’ll tell you more about each of the reason types below but first I want to explain how to understand if any of your messages weren’t sent.
How to find contacts that didn’t receive your messages?
To check if any of your messages have failed, go to the left-side menu and click on the “Inbox” Item
And switch to the “Message queue” tab. Here you can find the reason mark when someone is paused in a campaign.
3. You can also filter out all Failed messages
4. If the reason can be fixed you should do it and then try to resend the message manually.
How to identify the reason why messages have failed?
The most common reasons that depend on your own actions:
Message body is too long - this applies to connection requests because there is a character limit for them on LinkedIn. If the request exceeds this character limit after the system has replaced the used placeholders with values, the message is not going to get sent. A recommendation would be to use the "Alternative body section" in the "Steps" tab to write a shorter alternative message.
New reply or direct message found - when the system was going to send the message it detected new messages that you and the client exchanged through LinkedIn, and as a precaution, it failed the message in case the newly detected messages required a more customized response from you
Unable to replace placeholders - this means that there were some placeholders used in the message that the system did not manage to replace. This can be because of an incorrectly typed placeholder (ex. placeholders are case sensitive), an incorrectly used dynamic placeholder, or that we don't have a value to replace the placeholder with
Duplicate in company campaign - this means that the lead was duplicated either in the same account’s campaigns or in a company campaign.
Email required for connection request - the lead has set "email required for connection request", in this case, you can only send them a manual connection request if you know their email.
Contact is disconnected - this means that you are no longer a 1st-degree connection so you cannot send a direct message to this person (vs other types of messages, such as requests).
Contact is blacklisted - this means that the message was not sent because the lead was added either to your personal or your company's blacklist. I just want to draw your attention that if one of your colleagues blacklisted a contact on the company level everyone in your company won’t be able to send messages to this contact.
Contact profile is unavailable - this means that the lead’s profile link does not lead to an available profile. This could either be caused by an incorrectly imported profile link or if the lead deleted their account, etc.
Already requested - this means that a lead who had already received a request has been added to a connector campaign; the connector campaign can't send another connection request, which is why the request has failed
Already a contact - this means that you are probably trying to send a request to a lead that is already a contact
The LinkedIn account has a closed profile - this means that you have tried to send an open InMail to someone that does not have an open profile
The reasons that depend on Linkedin or technical issues
Do you wonder how Linkedin can affect your campaign? I’ll try to explain.
LinkedIn constantly updates its system, making changes to how certain tasks are executed. We detect such changes and adapt our system to LinkedIn as fast as possible. Until we manage to do that, some messages could fail with the reason "something went wrong".
You also will see this reason when a technical issue has come up.
So if you see this reason please contact our Customer Support team for further assistance