When it comes to using LinkedIn for sales prospecting, your LinkedIn profile is your single most important asset. It’s the piece of digital real estate that represents your personal brand. Take advantage of it to sell yourself. Examine your profile with a fresh pair of eyes. Here are some tips to create a marketable LinkedIn profile.
Before you begin you should check:
Does my LinkedIn Profile have a professional photo?
Does my LinkedIn Profile have a catchy headline?
Is my profile set to public? i.e. "Your Name & Headline" is visible.
Optimize your LinkedIn profile picture
According to LinkedIn, people who have a picture receive 21x more engagement and 9x times more connection requests. It’s a small part of your overall LinkedIn brand, but the first thing people notice as it builds trust. Check out our blog where we go through examples of how to look professional on LinkedIn.
Use keywords to make your profile marketable
Carefully select the words you write in your profile headline section and summary. Try to use keywords that you want people to use to find you. For example “email marketing expert”, “CRM implementation consultant” etc. Including information about your skills and your career can also help you to surface in search results.
Optimize your profile by adding a banner
As your banner is the first thing a lead will see, it is good to put extra effort into making your profile stand out. See our blog about how to create your own LinkedIn banner:
Check privacy settings of your LinkedIn profile
If you are using LinkedIn for sales prospecting, you may want to show your name and headlines to people when you have viewed your profile. It helps increase your profile views and can lead to more opportunities. LinkedIn offers three privacy choices here; please make sure that you have selected your “name and headline” option. Similarly, you may want to show your full last name to people when you appear in searches. You can make this selection under “under who can see your last name” setting in the privacy section.
Select right feed
Select the right feed to appear in front of you by following industry leaders in your field. This helps you see the content that is relevant to you and provides you the opportunity to engage. To boost visibility, comment on other people’s posts and engage with others to build your online presence. By commenting and liking, you will attract people to your profile.
Get recommendations and endorsements
One of the best ways to get recommendations is by giving recommendations to others. They will most likely return the favor. And guess what your name then appears on both profiles. Similarly endorsing people skills will motivate them to endorse your skills. Eventually, it helps strengthen your profile in a significant way. You can use Expandi Builder Campaign to endorse your network, and hope for an endorsement back!
Join and display relevant groups
These groups not only show up on your profile but also help your profile show up in relevant searches. Besides, right groups open up a lot of networking opportunities and can help you position as subject matter expert based on your participation in the discussions. You can also use these groups for your outreach using group campaigns and searches!
Above all else, don’t forget to be human. People can tell when you’re not being yourself, so while making your profile marketable is all well and good, it still needs to have some personality. People do business with people they like.
Once you created your marketable LinkedIn profile, please get active on LinkedIn. Post relevant content. Start connecting and engaging with people.