If you have a Premium Sales Navigator subscription you are able to send Open InMails to accounts that are also open, even if they are outside of your network.
All LinkedIn members can see the full profiles of Premium members who have enabled "Open Profile". In order to be an Open Profile member, you must have a Premium subscription.
Users have a limit set by LinkedIn of 800 Open InMails allowed in 1 month. We recommend starting low and warming up your Open InMail outreach to max 25 per day.
To do an Open InMail campaign here are the steps:
Step 1: Go to Campaigns
Step 2: Select Add new campaign
Step 3: Select InMail campaign
Step 4: Write your messages and add your follow up sequence .
Step 5: Add leads to the campaign from the "Search" option
When you complete the search you wish to use you are able to filter within the search based on whether the lead can receive open InMails. This can be found on the filter
If you use this filter and select Show open "InMail" it will filter on those accounts that can receive open InMail which you can then select and assign into the campaign
Step 6: Set the campaign live
Filter InMails for an already existing campaign
If you would like to filter everyone that can receive an InMail from an existing campaign you can follow the next steps:
Go to "my network"
Filter on any campaign you want by clicking the "filter on campaign" button
Than use the "assignment filter" for showing the open InMail accounts.
Assign those people into the campaign you wish to use
If there are any questions left feel free to contact our support chat. We're happy to help!