This might work if you 👍
Call on people with specific (unknown) problems you can see (or research) and fix
Sell to people who take time to realize they need to purchase/change
Have a relatively smaller list of prospects to target
Can "diagnose and treat" your customers' illnesses; acting as a consultant
This is a way to expose a pain or illness your prospect is unaware of.
OR they may be aware but not acting on it.
This method can be a helpful means to trigger a reply.
This may not work if you 👎
Forget to use a proven, effective subject line!
Are unable or unwilling to research the prospect you've targeted
Cannot discover specific facts (problems) from your outside POV
Ask for the meeting too quickly (instead, attract them to eventually asking for it)
Your _____________ [insert what you've researched] is ___________ [describe weakness or flaw], yet offers unusual potential.
For example, I'm noticing ______________ [insert brief observation using trigger words like risk, danger, unusual, surprising].
I realize this assessment is blunt and will (if you'd like) offer more details to substantiate my findings.
Please let me know what you decide, [first name]?
Time to riff a little...🕛
Remember, you've got to experiment with the concept.
Look at these effective examples
Real quick—how secure are your copiers and printers? Did you hear about the 3 Los Angeles law firms—sued because the janitor removed hard drives? He walked-away with hundreds of thousands of documents. These breaches in security are becoming so wide-spread the Federal Trade Commission is even getting involved.
Is this issues worrying you lately? How are you managing security of your printers/copiers at _____ [company name]?
Thanks for considering, [name],
How this approach works
1) Provokes people who truly should be talking with you to respond;
2) Positions you as a helpful guide... someone with insight on an illness they may be unaware of;
3) Triggers response based on an urge to understand more and/or fix a problem quickly.