This might work if you 👍
- Call on people with specific (unknown) problems you can see (or research) and fix
- Sell to people who take time to realize they need to purchase/change
- Have a relatively smaller list of prospects to target
- Can "diagnose and treat" your customers' illnesses; acting as a consultant
This is a way to expose a pain or illness your prospect is unaware of.
OR they may be aware but not acting on it.
This method can be a helpful means to trigger a reply.
This may not work if you 👎
- Forget to use a proven, effective subject line!
- Are unable or unwilling to research the prospect you've targeted
- Cannot discover specific facts (problems) from your outside POV
- Ask for the meeting too quickly (instead, attract them to eventually asking for it)
Your _____________ [insert what you've researched] is ___________ [describe weakness or flaw], yet offers unusual potential.
For example, I'm noticing ______________ [insert brief observation using trigger words like risk, danger, unusual, surprising].
I realize this assessment is blunt and will (if you'd like) offer more details to substantiate my findings.
Please let me know what you decide, [first name]?
Time to riff a little...🕛
Remember, you've got to experiment with the concept.
Look at these effective examples
Real quick—how secure are your copiers and printers? Did you hear about the 3 Los Angeles law firms—sued because the janitor removed hard drives? He walked-away with hundreds of thousands of documents. These breaches in security are becoming so wide-spread the Federal Trade Commission is even getting involved.
Is this issues worrying you lately? How are you managing security of your printers/copiers at _____ [company name]?
Thanks for considering, [name],
How this approach works
1) Provokes people who truly should be talking with you to respond;
2) Positions you as a helpful guide... someone with insight on an illness they may be unaware of;
3) Triggers response based on an urge to understand more and/or fix a problem quickly.