This might work if you 👍  

  • Are a sales rep, job hunter or recruiter 
  • Are unable to research your target(s) on a one-by-one basis 
  • Are targeting people comfortable with their status quo situation
  • Have a case study example focusing on a "better way" to achieve your target's goal (or avert disaster)

This might not work if you đź‘Ž

  • Have a case study example focusing on a "better way" to achieve your target's goal (or avert disaster)
  • Don't think creatively about adapting the mental trigger to your challenge
  • Have targets inundated with un-personalized messages (demanding a Tailored message)

A better cold, Targeted approach đźš©

Are your prospects experiencing unwanted results? Many are. 

For example, maybe you (yourself) are working longer hours for the same pay. Or working-out at the gym for weeks now—but still feeling weak and fatigued.

You're eating right. Working-out. Your endurance is supposed to be increasing.

But... it isn't.

Enter a stranger with the reason why—and a previously unknown (yet better) way.

Here is another effective messaging technique playing on the same "helpful stranger" concept. 

Example

[prospect first name]...
Sorry to interrupt. I have an idea for you. Not sure if it’s a fit yet.

Expandi is using an unorthodox (but effective) tactic to customize its contact center—to reduce customer hold times by 73%, boosting customer satisfaction KPIs by 22%.

All without hand-holding from IT. 

Are you open to hearing how Expandi is doing this in a short email exchange? Then you can decide if it warrants more conversation—or not.

Let me know either way, [first name]?

Thanks,
Amber

WHY IT WORKS 

  1. Prospects are usually interested when competitors or others like them are taking action to solve problems—in effective ways. Quantifiable ways.
  2. That sparks curiosity in "the how" behind the claim.
  3. The message is pithy, punchy. Super short sentences at start. This is unusual enough to feel "human" (not like mail merge spam written by a marketer).
  4. The reader is given an option to explore via email (not a call) IF they see it might be worthwhile. It's their choice.
  5. The sender is at peace with the prospect saying no... and acknowledges their right to decide.

One more example

[first name],
Hess, Reading Blue Mountain and others are experiencing transportation overages in their supply chain—and are taking action to eliminate them.

This allows transportation providers access to as much as $5 million in recovered investments.

They're using an unusual (but effective) approach to lowering shipping costs by _____________ [insert innovative strategy].

Does this sound interesting enough to justify a short conversation?

Please let me know what you decide, [first name]?

Thanks for considering,
Amber

WHY IT WORKS

In this example notice how the seller:

  1. Makes competitors (or similar companies) problems the subject
  2. Quickly states the problem and how they turned it around
  3. Quantified and qualified the enviable position these companies are in

... all thanks to an "unusual but effective" approach. This is a trigger phrase, designed to help the reader wonder "what's so unusual? Sounds effective but what's so unusual?"

These words spark curiosity in potential buyers. Curiosity is what causes them to hit reply—asking, "how, exactly, does that work?"

Did this answer your question?