LinkedIn is widely used for prospecting and recruiting. And everyone wants to make faster and relevant connections on LinkedIn. When you send LinkedIn invites to connect, the recipients always want to know why they should connect with you? They immediately try to look up your LinkedIn profile to find out who you are? Then they guess why did you send a LinkedIn connection request. 

You can eliminate that guesswork and rather make it easier for the recipient to connect with you. Simply by sending a personal message with your LinkedIn connection request. You can use this opportunity to convey why you want to connect. At the same time make it clear to them why it is beneficial for the recipient to connect with you. Consider the message as your elevator pitch.

Therefore, writing an impressive message is the most important step in learning how to make connections on LinkedIn. And you have to write that message within 300 characters. Why? Because that’s the character limit imposed by LinkedIn. And I think that’s for a good reason. People are busy and don’t really have time to read long sales-related messages. We all know that it is imperative to write a personalized LinkedIn connection request message. Yet we sometimes shy away from it as it seems time-consuming.

That’s why in this article, we’ll be talking about how to write effective invite messages. After all, this is where you establish those first impressions. It will also set the tone for the rest of your professional relationship. If you get it right, it will help you make more connections on LinkedIn and open amazing opportunities. And if you get the message wrong, your invite is not going to get accepted in the first place.

How to write LinkedIn connection request messages that get accepted.

Dale Carnegie, the author of How to Win Friends and Influence People, famously said that there’s no sweeter sound in any language than the sound of our own names. As human beings, we instinctively react positively when someone uses our name, which is why it’s a good idea to begin your message with “Dear [NAME]” or something similar.

Next up, you’ll need to summarize how you know the person you’re reaching out to. If you met them at an event or were referred to them by a friend, this is where you should mention it. Don‘t worry if you found them through a search on LinkedIn, though. Just let them know that you came across their profile while browsing the site and that you think you have something of value to offer.

Speaking of the value that you offer, the next step is to summarize how connecting with you will make the recipient’s life a little easier. Perhaps your company offers a product or service that they need or perhaps you just have a free download on your website that might help them. Finding something of value to put up front will get your relationship off to a good start and increase the odds of them responding to your initial message.

If it seems appropriate, include a call-to-action, which is pretty much standard practice for any form of marketing. A call-to-action tells people what you want them to do next. Like book a call with you or accept your invitation request. It may sound simple, but telling people what you expect them to do can dramatically increase the odds of them doing it.

Keeping it short

People are busier than ever in this day and age and so if you can keep it brief while still packing a punch, you can dramatically increase the odds of your message hitting home.

Here is how the makeup of your message should look like:

{Greetings) {Personalize by the first name}, 

{Why you should connect or What’s in it for them} {If appropriate, add Call to action”}

Example 1:(184 characters with spaces)

Hi Joe,

Saw that you are the in a marketing role. I am very well networked with leading industry professionals in B2B  marketing space and thought we could benefit from connecting. Thx. 

Example 2: (193 characters with spaces)

Hey Joshua,

Would you be interested in increasing your guaranteed income at retirement by 30-60%?

Shoot me a message if you would like to learn more or schedule a very brief call, Joshua.
Thanks

Now that you know how to make connections on LinkedIn, the next step is for you to go out there and get started. Keep an eye on what works and what doesn’t and don’t be afraid to amend your approach if it doesn’t seem to be working. Just be respectful to others. 

In case you are short on time and keep very busy, you can evaluate Expandi software. It helps you automate your connections invites on LinkedIn.

Good luck.

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